Archives for December 2015

5 Tips that you need to know when planning a Speaking and Book Tour

December 29, 2015 Leave a Comment


By: Charmaine Hammond


The most commonly questions that you may ask to yourself would be:

Where do I start?

What will the route be?

How do I fund this tour?

What about sponsors… can I get sponsorship?

How will I market this tour?

How long will I need to plan this?

Furthermore,  “WHY” am I doing this tour? And, WHAT impact should the tour have?

Sometimes the details can deflate an entrepreneur’s passion and motivation to keep the planning on track and moving forward. I can relate. I have been through this a couple of times.

So, what made it a success?

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Consider this 5 Success Tips:

  1. Have a plan… a good plan. Which also means having a budget. Your plan and budget should answer these 5 W and 1 H questions (and many others… this just gets you started):
    1. Where will the tour start and finish?
    2. How will the tour be financed?
    3. How many communities/stops/events are doable?
    4. What is the WHY? What’s the purpose of the tour?
    5. Who is the target audience(s)?
    6. When will the tour begin?
    7. What format will the tour take (live events, virtual tour, and combination)?
    8. What community champions can you engage?
    9. Where is the potential for sponsorship?
    10. Who do you know that could support the tor?
    11. How many people do you wish to reach through media, and social media and events?

2) Find and involve community champions. We discovered that having community champions for every event, stop and presentation is essential. Communities where we had champions, we found the marketing and awareness yielded much better results, it was easy to book events and there was a community excitement about the tour stopping in their region. In communities we did not have contacts or champions, it was extremely difficult to achieve the same level of success.

3) Secure sponsors and business support.  Sponsorship and business support was one of our biggest wins on our Million Acts of Kindness Tour. From having our 32 foot motorhome sponsored by Fraserway RV to having all Petland Canada stores supporting the fundraising through theirs stores, to 13 hotels providing complimentary stays for our team, we found that this aspect of the tour helped us achieve results beyond our original plan.

4) Build in philanthropy. Every tour we do there is a strong philanthropical component. Not only do sponsors like this, so do the communities. We were able to provide more than 500 books to schools, provide schools and youth groups with presentations, make donations to charities and more.

5) Media and social media. Media and social media were necessary and so powerful in helping us share our message, build engagement and ultimately build a movement around kindness. Traditional media was a powerful way that we could recognize our partners and sponsors as well as sharing the story behind the movement.

The ultimate learning? It takes a village to build a successful tour.  Your team is important. And never lose sight of your vision.

Get to listen more about this topic on a recent webinar here,

Want to make it your best business year ever? Join the Global Influence Summit on Feb 18 and 19, 2016 in San Diego. I will be sharing the strategies I utilized to secure sponsorship, business support and in kind partners to finance the tour and build a strong philanthropy component in to this 10,000 mile tour.   Register now!



Key Strategies for Speakers – How to turn your prospective clients into VIP clients?​

December 21, 2015 Leave a Comment


Tonya Hoffman of the Public Speakers Association shared  the key strategies for speakers – Turning Strangers Into VIP Clients.  She discussed about the importance of relationships, being authentic, providing value, and, following up.

tonya-hofmann_750xx432-576-40-0Tonya outlined that at the base of these strategies is the foundation of an entrepreneurial (not employee) mindset. An entrepreneurial mindset fosters:

  • innovation,
  • flexibility, and,
  • collaboration.

For professional speakers and trainers, this means there may be times whereby the speaker was not paid a speaking fee, which she called as “investment speaking” – An investment speaking may require that the speaker may cover his/her own costs to attend an event and is not paid for speaking however, is able to market their services and sell products and services to further assist the audience outside the event. The distinction between speaking for “free” or an investment speaking opportunity is an important one, and speakers who have developed an entrepreneurial mindset are likely more open to this type of arrangement.

Regardless of the contractual arrangements, it is very important to be an expert, confident and a skilled speaker.  Just like in any other profession, speakers need to continually advance their skill set and step out of their comfort zone to test new materials and approaches, and, practice their presentation and delivery of their message. Tonya also reinforced the importance of speakers requesting feedback from the audience, and not getting stuck in the need to be perfect.  Feel free to ask questions that will help speakers identify the impact of the content and delivery style. These questions may help you to get results. Such as:

  • What did you learn from today’s presentation?
  • How will this presentation help you professionally?
  • How will you apply the information you learned?

As you move into 2016, what practices can you develop to get out of your comfort zone?  Create new materials?  Build relationships with new client groups?

Check out this link of the recording and get to listen to the many other valuable tips provided by Tonya:

Big Appreciation to Tonya Hofmann for her sponsorship of this webinar and the Global Influence Summit


Building Relationships with the Event Planners

December 17, 2015 Leave a Comment


I have a big appreciation for the importance of building relationships with the Event planner role.  They not only plan events, and manage the multitude of details that go into planning an exquisite event; they also create experiences…for the speakers, exhibitors and most importantly- for the audience.

My friend, Charmaine Hammond, had the opportunity to interview the Event Planner, Ashley Morton, of Premiere Event Management.

ashley mortonThese were some of Ashley’s success tips for authors, speakers, coaches and entrepreneurs.
  • Bring energy, authenticity and enthusiasm to your phone conversations with event planners. This gives the event planner a glimpse into the energy and enthusiasm you will bring to the stage, or the event.
  • Communicate and Build Relationships with Event Planners. Event Planners often make referrals to one another and they host multiple events during the year. Staying in touch, being easy to work with, and, building relationships goes a long way to being the entrepreneur that stands out the right way.
  • Don’t Be High Maintenance. Ensure you respond to emails from Event Planners quickly, provide the details that they need to help make your experience a success, and, don’t’ leave things to the last minute.
  • Help Event Planners promote the events you are speaking or exhibiting at. It is not only the event planners role to promote the event. As speakers and entrepreneurs, it is important to help promote the event. There are many ways you can do this, social media being the most obvious. However, remember to invite your clients and contacts to the event through newsletters/emails or phone calls. Share pictures on social media during the event.
  • Invite Event Planners to come and see you speak. For speakers who travel, this is a great opportunity to research event planners in the community you are travelling to and where possible, invite them to hear you speak.
Learn more about this webinar here:

How can Speakers Bureaus help your Speaking business?

December 16, 2015 Leave a Comment


What does a speaker need to be ready to join a speakers’ bureau?

There are various ways that Speakers market themselves and their speaking business… social media, direct mail, referrals, word of mouth marketing, submitting proposals, and speakers’ bureaus. 
My colleague, Charmaine Hammond, and I  interviewed the Speakers’ Bureau of Alberta to get the scoop.
roger breaultRoger Breault, CEO of Speakers Bureau of Alberta suggested that every speakers should:
  • Put energy into getting testimonials and letters of reference from clients. These not only help you with your applications to speakers ‘bureaus, they are also important when the bureau begins promoting you to clients and prospects.
  • Ensure you have a professional headshot that is current and reflects your brand.
  • Have a well written biography (short and long version).
  • Create well written descriptions of your presentations.
  • Build a relationship with the speakers’ bureau.
Roger spoke about the many ways that bureaus market their speakers, such as:
  • Direct calls and direct marketing to event planners, conference organizers and corporations who book speakers and trainers.
  • Bureau blasts through email or newsletters.
  • Contacting associations and trade organizations, they often have monthly meetings where speakers are required.
Getting started?

Not sure how to break into the speaking industry?  Roger suggested seeking mentoring or training to assist in building your speaking skills, and, to join associations for speakers such Canadian Association of Professional Speakers or National Speaker Association.

Many speakers start to build their speaking experience by speaking to non-profit organizations, or Service Clubs such as Rotary Clubs, Lions Club, Elks Club,  Soroptomist Clubs, 4 H, and the list goes on.

Check out the Q and A that speakers raised from the webinar here: