Archives for November 2015

What If You Don’t Pursue Influence? (Excerpt #62 from Mass Influence by Teresa de Grosbois)

November 30, 2015 Leave a Comment


Blog SizeI can hear you through the pages of this book. You have your reasons to put this book down and say, “Great ideas, maybe someday I’ll…”

If you never take a single action from this book, not much will change. Your life will stay pretty much as it is now—the good, the bad, the boring.

Some of you are just hard-wired for dealing with people one-on-one. You create change one life at a time and you simply know that’s why you were put here. If that is you, I honor you, and the opportunities in this book may not call to you.

Some of you, however, know you were put here to do something bigger, to create change, to leave behind a world better than the one you came into. If you do not step into who you are, there will always be longing in your heart for something more – the ability to influence change.

But What If You Do?

I promise when you move forward on the actions in this book, it will at times be messy. Courage is never tidy. Consider a new way of thinking. Perhaps the highest state of perfection is learning to love the imperfect.

I also promise that your life will change. Living from a place of passion and doing something meaningful can bring joy and fulfillment to your life that makes everything richer and more meaningful. Think about what you are role modeling to your kids, friends and others in your life.

blog #62True influencers are dedicated, lifelong learners. Continue your training and expansion, because you were put here for a reason. You can influence a lot of conversations, a lot of growth in other people. This book has given you a good grounding in how to become a leader and influencer for change. Now it’s your turn.

Living the life of your dreams requires action. Otherwise you’re just dreaming. If you are ready, then step onto your path of influence.

YOU are the one the world is waiting for.

This is the start.


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Finding Your “Hell, Yes!” Plan (Excerpt #61 from Mass Influence by Teresa de Grosbois)

November 29, 2015 Leave a Comment


Blog SizeIf you’re still not a “hell, yes!” to the plan you created, think what it might take to change yourself to a firm, passionate yes. Sometimes it’s just your internal game that needs to change. Make the decision and hold to it. If there are legitimately some external constraints, take the opportunity to look again at those constraints and figure out what support, infrastructure and resources you need to create success. You’ll be far more effective at changing the world and impacting lives by stepping powerfully into the Influence Game.

Now that you’ve spoken to those first few key influencers, the next step is to develop a broader group of your founding members. The question to consider is how to enroll the broader group. Who do you want to be your active founding members, and how will you enroll those early adopters?

Celebrate Them

Celebrating your early supporters is key. The first people to come on board are the ones who actually create the community. You are not a leader until you have your first follower. Their role in creating your influence is pivotal.

You want to hold them in high esteem, and acknowledge them as highly influential within the group. Acknowledging your early adopters can include creating a charter member or founder member status, giving them a role as meeting facilitator or regional leader, or some other role or title to ensure they are celebrated within your group.

Think about whether or not you want to gift some kind of special status to those initial people to honor them. Treat them as leaders within the community, because they really are. They’re the folks who jumped first. They’re the folks who took action first. They are your core team. Special pricing, special status, any incentives you can think of, will solidify that initial group that will help you grow the community.

Once you’ve thought about what you’re going to do with that initial group, think about how to encourage your first members to bring in other members. You have two clear options:

o   Enrolling them in the vision of how a strong community is to their advantage. When that group is invested and able to come from a place of personal and community interest, they’re going to be more motivated to bring in the right kinds of people who will strengthen the community.

o   Consider an affiliate commission model or some kind of reward system for bringing in new members. There are pros and cons of using a commission model. The pro is it’s very clear that you’re thanking people for bringing in new members. The con is that it starts to shed doubt as to the motives for bringing new members in, because people start to worry that the money was main motivating factor.

By and large, the first option is always your strongest, but depending on your industry, you might want to use some combination of these ideas.


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Habit #10: Influencers Take Action (Excerpt #60 from Mass Influence by Teresa de Grosbois)

November 28, 2015 Leave a Comment


There’s a moment when you can see your results as a trainer. Invariably I come back to a city a few years after my last visit and see people who haven’t seen me since I was last there. There’s a moment when I see the results. I had two such moments recently.

The first moment is really sweet. A holistic nutritionist tells me how I’ve impacted her life. She tells me where she was a few years ago and how working through the week-to-week modules of my advanced course has shifted everything in how she works. She is now an internationally known best-selling author, making a lot more money and fully on fire. Her regret is not starting sooner, when we first met.

Blog SizeI also have the second, less rewarding moment from someone who heard me speak two years ago. He liked my content then and likes it now. But somehow nothing has changed for him. He’s still not ready to take action. All the same reasons are still in place—not enough time and resources to move forward.

The sad truth for most trainers is that we know some of you will love the content, walk away and never take a single action. You’ll never implement the daily routine, never enroll in a single other training course. It’s a lot like wanting to be a doctor and never going to medical school.

Although I’ve seen even the slowest of students achieve great results with consistent, committed action, the sad truth is that I more commonly see reasons for inaction.

The biggest difference between people who hold massive influence and those who don’t isn’t in the ideas they have or the plans they create, but in their choice to take action. Having the courage to move forward and take action on your plans is what sets you apart.

No action, no results. So choose and move. It’s the best gift you will ever give yourself.

Exercise 17—The Two-Year Test

1.    Write down your dream of what you’d like your life, or the world you live in, to become.

2.    Note how far along that path you were two years ago vs. where you are today.

3.    Compare the difference.

4.    Make a note on your calendar to take the test again in two years.

Unspoken Rule #14 – If you do not take some risk and put yourself out there, you will not be taken seriously by other influential people.

blog #60

Take action. Move forward with the plan you’ve just created. Remember, unspoken rule number two was, “I will not take you seriously if you play small when you deal with me. Have clarity, focus and confidence.”

 An adage you hear a lot in the entrepreneurial world is “Ready, fire, aim.” Some of you will have misread that. Notice that I did not say “Ready, aim, fire”. Seasoned entrepreneurs understand that sometimes you have to implement to see what your aim should have been. Sometimes you have to actually move forward and do something for a little while in order to understand whether it was the right target and the right fit.

Take a “ready, fire, aim” approach and give yourself permission to leap and then figure out whether or not the aim was perfect or not. It’s easy to make small adjustments as you go. Give yourself permission to succeed sloppily.


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Taking Action, Living Your Dreams (Excerpt #59 from Mass Influence by Teresa de Grosbois)

November 27, 2015 Leave a Comment


“Living your dreams involves action. Otherwise you’re just dreaming.”

—Teresa de Grosbois


“I can’t say I’m the biggest or the best marketer; I’m just a guy that just keeps doing it.”

Dr. John Demartini is sitting across from me, matter-of-factly explaining how he’s been blessed to be part of a group of thought leaders who have spearheaded one of the largest thought movements of the 20th and 21st centuries.

We’re having lunch. At the age of 60 he’s got a spring in his step, and looks like he’s 45. I want to know his secret.

He’s a world-renowned mindset expert and a pioneer in many respects. Many multi-millionaires have attributed their success to his work. In the industry he’s also known as someone who generally does not do affiliate marketing, believing that if people appreciate, love and respect your work, they will refer you without being paid. I want to know how he got started, how he had the courage initially to buck the norm and try a whole new way of doing business that is radically different from what the rest of the industry is doing.

He modestly answers that he didn’t even know he’d done that. And what comes next is so simple and so profound that it almost knocks me backward: “For 43 years I’ve just focused on contributing.”

Influence is as simple and as difficult as that.

John doesn’t think there’s anything he has done that you couldn’t also do for yourself. There’s no magic formula. “I’m just a guy who’s been researching every single day of my life for the last 43 years, trying to find solutions to different issues for humanity.” And he continues to share the results of his research.

His dad told him when he was growing up, “If you deliver more than people expect, you’ll never worry about business and rank,” so he tries his best to keep delivering work that’s mind-boggling, practical, useful and inspires people. “I’ve been told that if you stay with something long enough everyone else just dies out, and you’ll get there.”

I’m glued to my seat. The waitress is trying to get us to pay the bill and I don’t want to miss a single word he says. I let my brief annoyance at the interruption pass.

“I’m relentless in my research and relentless in my desire to give presentations,” John continues, “I just keep doing what I love most. I just kept delivering something I think will make a difference.

“And if it doesn’t work and serve, then the customer won’t buy, so you have to find a balance between your narcissistic goal of trying to make a difference and your altruistic goal of trying to serve—playing the two together.

“I’ve been on both sides of the pole where I’ve gone too far into myself and too far into others and I found that fair and equitable exchanges are the only things that actually last and work. You have to find something that serves others and which also serves you, otherwise it’s not sustainable.

“I’ve tried many things. Somehow, I’ve synchronously run into people who have helped me—all different types—and sometimes from places I least expected. Sometimes they’re planned; but if it isn’t fair and equitable, it doesn’t sustain or work… you have to tweak it until it works, or you have to realize that just isn’t the right match.”

He is clear on the following point: “I research, write, travel and teach; that’s it. I don’t do the rest. I research every day. I write every day. I travel most days and I teach as much as I can daily.”

John has become an expert at prioritizing, and lets his team do the rest: “If I get distracted by what I perceive to be low-priority things, I tend to get in my own way.”

He goes on to stress that it’s not that these things aren’t important; they’re low priority in his value system, and what is low priority for him is high priority to them. He has learned to go and do what he does best. He says he learned this from Mary Kay Ash of Mary Kay cosmetics nearly three decades ago. “I met Mary Kay and I asked her what advice she could give a young, aspiring, international speaker and she said, ‘Everyday, write down the six or seven highest priority actions you can do that day that can help you fulfill your dream,’ so on an index card I wrote them down every day and I did what she said and kept the cards. After a couple of years of doing that, I went back and reviewed all the cards and looked at what the highest priorities and four things rose to the top: research, write, travel and teach. So I said, ‘Okay, I’m committed to delegating everything off my plate and I’m really going to do these four things,’ and these four things have sustained me and I have also saved the hell out of my money. Whatever I earned, I saved half because I want my money working for me and not having to work for it all the time.”

Blog SizeI know I’ve been leaning in the same direction. I now have a number of contractors and a team of volunteers working for me so I can delegate all the work I don’t like doing and focus on where I’m really powerful. But when I look at my week, I can see more than 10 hours of rabbit holes I’ve gone down. There is a level of greater intentionality I could have. I start taking stock.

I’m realizing the biggest gift of this meeting is that I’m sitting across from a man who epitomizes everything I teach. He is of high contribution to the world, is deeply passionate about what he does, he builds powerful relationships and, most importantly, he takes action, every day.


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Six things to consider in designing a community of influence (Excerpt #58 from Mass Influence by Teresa de Grosbois)

November 26, 2015 Leave a Comment


Will the idea make money?

The next step is to look at whether the idea would make money. Advice from other influencers can be useful. Ultimately, you’re in business to make money. It might not be the outcome or goal that you’re targeting, but if you don’t make money, you’re not going to make a living at it. And then you’re not in business. Money and influence can go hand in hand.

Who is going to join the community?

Think about who, specifically, you would invite to join this community. This is where you start to generate a list of potential names. You might have gotten some great advice from other influencers about this question. Some of them might have even offered to connect you with other appropriate people. Start keeping notes on possible members to invite and work that into your plan, because those initial contacts are going to become the heart and the founders of your community.

What logistics might be beneficial?

You have likely been given a lot of good ideas. Start making notes on the logistics you believe you want. For anything other than a mastermind, you’re going to need a website, at a minimum. There may also be other systems you want to put in play to make your community work.

Determine the budget this would require

Do you want a website and conference lines? Where will you meet? What people might you contract or hire to pull this off?

What’s the simplest or cheapest way to start your group?

It’s a great idea initially to set it up based on something simple, because you’re going to learn a lot from your trial runs and can adjust as you go.

How much of your time would be appropriate to build your community? Consider designing it around the time that you have available. It’s important to calculate how much time you have relative to the amount of time this community will require.

This is your chance to reassess. If you love the idea of your community, then either scale it to the time you have or find a way to create the time to do it.


Blog SizeAt this point you should be able to create and take action on a complete plan including:

  • whether you’re creating a formal or informal community,
  • what type of community you want (mastermind, learning community, network, or a council)
  • why you exist, the problem you solve for your industry and the problem you solve for the other influencers involved in your community
  • the overall outcome
  • how often you meet and how long
  • who’s involved
  • who facilitates
  • where you’re meeting: online or off
  • who you’ll invite to the community,
  • a model for how to make money, if appropriate,
  • logistics, including budget
  • a time budget – scaling the project to make it work for you.


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Rock ‘n’ Enrollment (Excerpt #57 from Mass Influence by Teresa de Grosbois)

November 25, 2015 Leave a Comment


“The most important innovators often don’t need any technologies – just imagination and acute sensitivity to people’s needs.

—Geoff Mulgan

Habit #9: Influencers Are Masters at Engaging and Enrolling Others


Now that you have an idea of what community you might want to create. It’s time to talk to other influencers about your idea and seek their feedback and really refine your plan.

At this point, you’ve got a straw model of your community, which is intended to give you an image of what your building might look like, but isn’t meant to stand the test of time. Go out and talk to people. Once you know whether your straw model is the actual design you want, you can start to actually build it in a way that is meant to last.

Pick three or four of the influencers with whom you have already connected. I suggest they be people you authentically respect and admire and who are within your reach. They might be more experienced or advanced than you, but they will likely pick up the phone when you call, engage with you and be willing to brainstorm your idea. They are the people you would want to have involved in creating your community. In other words, go to those whom you would pick as the leaders of your community and ask them for feedback.

They have likely run into similar ideas, either within your same target market or in other areas. They are probably going to be a wealth of advice and feedback.

Unspoken Rule #13 – If you are not passionate about your vision of where you are going, don’t expect me to follow


Habit nine of the habits of highly influential people is that influencers are masters at engaging and enrolling others. One of the primary ways you can engage others is to paint a vision of what you want to create and to use your passion to enroll others in that vision.

When you are highly passionate, people are drawn to you. Influencers who are far more experienced and influential are likely to offer their support. Your vision and passion will easily enroll them. For a brief period of time, they’re happy not to be leading, because in gifting you influence, they gain more influence of their own. They’ll lead in the other areas that are more specific and relevant to their own business.

In essence, you paint a picture of how their world will be different because of this community that you’re designing. Step into their world and their language to engage them and enroll them in the idea.

This homework is an exercise in practicing how well you can engage and enroll other influencers. You’re going to be painting a vision that you’re passionate about and seeing whether other influential people are willing to come along for the ride. If they’re not, you can adjust and tweak the vision and then speak to other influencers about it. Do this a few times and you’ll have the winning combination.

Mistake number one, the very first thing you learned in this book, was not aligning with your passion. This is a good point to check in. Did you design your community around something that you are really passionate about? If you didn’t, it’s going to become extremely challenging to start enrolling other influencers as you move forward.

Passion sells. People are drawn to fun. If you’re not having a good time, you’re no fun.

If you’re not passionate enough to enroll the initial group of influencers you’ve chosen, you’re going to have difficulty enrolling others as you expand your community. Check in and see whether you’re really aligned and passionate about your goal. If you’re not, that’s not authentic for you. You’ll remember the technical term for this is smarmy.

Ensure you’re not practicing at business. Did you pick a community that you thought would be successful, rather than one that you thought would really make a big impact on the area about which you’re really passionate?

As you’re receiving feedback, as you’re seeing whether other influencers are engaging or becoming enrolled, you’ll know whether or not you’ve hit the mark.

During the early stages of planning, you have the best opportunity to refine and change your plan. You’ve only spoken to a few people and they’re certainly not going to think twice if you adjust and change, especially if you’re doing so based on their feedback. It’s likely that they’re going to be flattered that you took their guidance and will be more enrolled.

Blog SizeBe prepared. You will likely receive conflicting advice or feedback and that’s okay. Thank everyone for whatever feedback they give. Accepting feedback shows respect.

A common mistake you can make at this point is to assume you have to act on all the feedback that you receive. It’s okay to collect feedback and decide which points to act on later. You don’t have to use every piece of advice you receive. People want to know that they’ve been heard and they’re just as likely to enroll in your idea later, whether or not you adjust based on their feedback.



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Designing a Hub of Connectors (Excerpt #56 from Mass Influence by Teresa de Grosbois)

November 24, 2015 Leave a Comment


What would it look like if you were to become a hub of connectors in your industry or area of expertise? We’ll work through your design in Exercise 16.

Answer the following:

What: First of all, decide if it is going to be a formal or an informal community Choose what you’re most comfortable with; you can always change your mind later.

Secondly, what type of community do you want to create? Your community can range from a mastermind to a large network of other influencers.

Generally a mastermind is six people who routinely meet in person or by phone. The concept was first written about by Napoleon Hill. Each person is given a specified period to talk about their needs and what they’re trying to generate. The other five people on the mastermind do everything they can to assist that person in those needs. The most common structure is six people, who meet on the phone once a month for an hour and each person is the focus of conversation for eight to ten minutes.

Masterminds are a powerful business tool. If you’re the creator of the mastermind, you inadvertently gain a level of leadership and respect and become an integral component.

A second form of influential hub would be to create a learning community, where you bring many people from your area of expertise together to collaborate and learn from one another, tackling questions such as what works in your niche market, what doesn’t and how to market or grow your businesses.

Blog SizeA learning community can be run live, such as conferences, meet-up groups and training events, or online, such as hosting webinars and teleseminars that you would share with each other, creating an environment where you could all learn together.

A network is another form of hub. Networks work well for people who want to do referral marketing; they’re looking for one-on-one clients or people with whom to consult. Networking groups are where people go to make connections in business, but it’s not necessarily connection with other influencers, so it’s a specific type of community.

A council is the final option. It’s a many-person group with a specific objective. Generally a council is about solving a specific problem for people or intensely looking at a specific topic area.

Why: The next factor you have to determine is why you exist:

  •      What’s the problem you solve for your industry, your area of expertise?
  •      What’s the problem you solve for the other influencers?

For example, if you were focused on cancer and cancer research, the problem that you solve for the public at large might be better information or better information dissemination on cancer prevention and cure. You might also focus on after-care or family support.

Finally, what’s the outcome that you create as a group? It might be a world without cancer or a world where cancer sufferers have better access to the resources and support they need. It might be a different approach to operating in business or sustainability in a certain industry. Choose the outcome that your group is creating so that everyone has a clear picture what they’re signing onto when they join.

blog #56Finally, decide the logistics:

  •      How often you meet and for how long?
  •      Who would be involved?
  •      Who would you invite to join your community?
  •      Who would facilitate the meetings or run the group?
  •      Where are you going to meet? (Online, teleconference calls, webinars, offline in a physical location? Are there going to be meet-ups in your community or are you going to have a big conference somewhere that everybody meets at?)

Be creative and think of as many ideas as you can. If you can’t specifically choose between two options, then pick both for now. Move forward in the conversation that you’re debating between A or B and flush out both. The process of beginning both will show you which one feels like a better fit for you.

Exercise 16. Design a Conceptual Hub of Influencers for What You Do
What would it look like if you were to become a hub of connectors in your industry or area of expertise?Answer the what,

o   Formal

o   Informal

o   Mastermind

o   Learning Community

o   Network

o   Council

Why: What is the problem that you stand for the solution of



o   Live Location

o   Online Location


o   One-time event

o   Weekly

o   Monthly

o   Annual


o   Leadership

o   Membership

o   Speakers or experts

o   Marketing Partners

o   Other


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The Hub (Excerpt #55 from Mass Influence by Teresa de Grosbois)

November 23, 2015 Leave a Comment


“If not me, then who? If not now, when?”

—Hillel the Elder, Ancient Babylonian leader

Habit #8: Become a Hub for Other Influencers

A more advanced form of connecting the connectors involves bringing together and serving the greater community of influencers in your field. High influencers serve their community of influence by becoming a hub for other influencers. Bringing the community together will help you build that golden rolodex of influencers and the massive following that comes from others seeing you as someone who is of high service to the influential. You become someone who others pursue because they see you as a leader in their industry – the quintessential mover and shaker.

You can do this on a small scale or a big scale; it’s up to you. Again, you are just trying on coats. This is the one of the best coats you can choose. Try it on for the next few months. This will help you understand how to move into the Influence Game on a larger scale.

Large campaigns, teleseminar series and multi-speaker events, all become easily possible—either as a host or a guest—when you become the hub. As the hub, attention and focus start to move toward you.

Even if the concepts and exercises in this section feel like they might not be a fit for you, try them out at least on paper and in conversation. You can make the decision not to follow through later, but do the initial parts of these exercises because they will help you understand where big influence comes from.

Unspoken Rule #12 – person who brings other influencers together gains a level of influence equal to or above those they gather.


The person who brings other influencers together gains a level of credibility equal to or even above those they gather. It’s easy to confuse expertise with influence, but they are distinct. In other words, your expertise might not be equal with some of those you gather, but your level of influence will be.

Oprah Winfrey was on the air for 25 years with the most popular talk show in history and is arguably the most influential woman in the world. Oprah became influential by gathering influencers together in various conversations—health, spirituality and personal empowerment. She herself started to be seen as influential in the conversations of health, spirituality and empowerment, even though many of her guests were more educated in those fields. Because she’s a hub, because her reach is much bigger, she’s far more influential, even though her expertise may not be as great.

When working to become a hub of influencers, be careful not to work with experts who are so insecure about their own credentials that they will damage your credibility. Work with influencers who will help you, not stand on your shoulders and push you down.

Never let someone you’re helping hurt your credibility by talking down to you or acting like you are not his or her equal. Everyone has different strengths. Having greater expertise in one area doesn’t mean you don’t have greater influence in that conversation. You’re doing them a favor by helping them and giving them influence. They should not do you a disservice by talking down to you or dismissing you in any way, especially if they’re on your stage, engaging in one of your teleseminar series or participating in any public event.

Consider who you want to play with and become discerning. People who don’t understand the concept of creating powerful cycles of reciprocity, of respecting and preserving each other’s credibility and reputation are going to harm you in the long run. You also don’t want to be recommending them to other influential people since they’ll harm your colleagues’ credibility as well.

Be careful not to give away your personal power because you think you’re not smart enough, big enough or important enough to connect other influencers. People just starting out in a specific industry or conversation can become highly influential very rapidly because they have the courage to connect the big influencers.

You don’t have to be the smartest person in your industry to be of service and create influence. It simply takes guts and an understanding of the rules. You become a leader within your industry by coming from a place of service and generosity. Be of high service to the influencers around you and you’ll find that influence flows to you rapidly.

Consider that everyone else may be suffering from the same self-doubts as you.

I spoke about starting the Evolutionary Business Council for years before I had the guts to take the leap. Who could ever be big enough, smart enough, influential enough to create a community of thought-leaders and emerging thought leaders? Finally some of my closest colleagues did an intervention on me. They simply asked, “So when are you going to do that Teresa?”

I immediately knew that the answer was “now.”

Not surprisingly, those same colleagues became the first Board of Directors for the organization.

Blog SizeThere are probably dozens of people wishing there was a great connection of the experts and influencers in that field, but none of them feels quite big enough to be the one who connects them all together. Try it and watch what happens. You’ll be amazed how rapidly your own influence grows.


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Writing Introductions (Excerpt #54 from Mass Influence by Teresa de Grosbois)

November 22, 2015 Leave a Comment



blog #54Introducing the influential to one another involves etiquette. A common mistake I often see my students make is to only introduce one party, making the assumption that the more famous of the two is obviously known. This creates two issues. First, it puts the two people you’re introducing on an uneven playing field. It’s like announcing that one of them is more important to you. Second, your assumption may not be true and may create discomfort. It’s gracious to introduce both parties. Have fun and try to impress each of them with the other’s credentials. That sets the stage for strong collaboration and mutual respect between them.


Exercise 15: Add to Your Weekly Action Plan

5 minutes: Make one email introduction of two influential people a week. (For you over-achievers, do one a day).

If you’re asking an influencer to introduce you to another influencer, provide them with a pre-written introduction for yourself.

Blog SizeSince someone else will be delivering the introduction on your behalf, it’s acceptable to “big yourself up” in the introduction. Send a well-crafted introduction to make it easy for them to introduce you. They don’t have to think about what they’re going to say, only how they’re going to introduce the two of you. For example, here’s what I might send to someone from whom I’ve requested an introduction.


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Connecting the Connectors (Excerpt #53 from Mass Influence by Teresa de Grosbois)

November 21, 2015 Leave a Comment


“A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate.”

—Seth Godin, Tribes: We Need You to Lead Us

Habit #7: Connecting the Connectors

Connecting the connectors will transition you from neophyte to expert in playing the Influence Game.

In Chapter 1, you looked at how to play big in a problem others want you to solve. In other words, what’s that reason people fall in love with you. What’s the problem you solve that’s a major challenge in their life?

Then you considered the realm of working in the one-to-many, moving out of working one-on-one, like a consultant or a contractor, and reaching a broader audience.

Next, you focused on influence being the currency of influencers. To really step into the Influence Game, you learned how to effectively trade influence back and forth.

Then you worked on skills for networking with influencers.

Finally you looked at the most powerful skill you could have, how to effortlessly and effectively create cycles of reciprocity with influential colleagues.

If you’ve been working through the exercises and solidifying all the skills we’ve covered to this point, what’s in this chapter should not seem like a big stretch. It’s been referenced several times and you’ve likely already started doing it as you’ve progressed through the exercises.

Influential people consistently connect other connectors. In other words, they connect people who are far more influential than they are.

Blog SizeWhen you become a connector of connectors, it starts to ramp up your game. This is where you start building that golden Rolodex of amazing people ready to blast out for you or support your work, and it’s the quickest way to building a large mailing list. As long as you’re in a strong relationship with other connectors, and have many people sharing your free programs or your newsletter, you’ll build that large following in record time.


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