Archives for December 2014

Sony Hack Attack – What’s a business leader to do in a moral crisis?

December 18, 2014 Leave a Comment

You can bet there are some c-suite executives at Sony this week with sweaty palms.

The decision was taken this morning to cancel the Christmas release of “The Interview” which depicts the assassination of Korean President Kim Jong-un.  The events are the outcome of a major hacker attack on Sony, and now, terrorist threats against moviegoers who plan to attend the Christmas Day premier of the movie.  As of Tuesday the posts of the hackers, who call themselves “Guardians of Peace” have become threatening, warning moving goers to stay home, posting “those who seek fun in terror should be doomed to it”.

An interesting moral dilemma for Sony.  Give into terrorists or potentially put the public at risk.  And the impacts go beyond movie goers.  Shareholders are feeling the impact as Sony’s stock has plunged more than 10 percent since the beginning of last week after Tuesday evening, one major cinema chain, Carmike Cinemas, the fourth-largest cinema chain in the country, decided to cancel its planned showings of the film “The Interview” .

Sony has come under attack from both fronts, both of the controversial material that’s being leaks and from experts criticizing the corporations handling of the situation.

It’s the type of corporate dilemma that has Corporations define themselves.  They can come out the victim or the hero.  Here are three key principles corporations can use when faced with the moral dilemma involving their customers.

1.     Take full responsibility. Responsibility and blame is not the same thing. And moviegoers need to know that Sony considers threats to their safety a paramount consideration.  It is moments like these, when corporations stand on the brink of disaster that make or break how the public sees them. One of the best examples of “doing it right” was how Tylenol scandal in 1982 where Tylenol pills were found laced with cyanide. The company immediately took responsibility recalled their product and introduced 3 levels of safety seals to protect their buyers. That launched them to being one of the dominant players in the pharmaceutical industry. Sony’s step toward cancelling the release is applaudable. While it may impact their bottom line in the short run, the hard stand that they will not put the public at risk shows strong leadership.

2.     Apologize.  Again, we often mistake apology for admission of guilt. The two are not the same. Sony can apologize for the risk (real or perceived) that moviegoers and shareholders are now facing. Which is that Sony did not maintain secure systems and took some risk and now moviegoers are being put in a decision of having to decide whether to risk their lives to see a movie. When BP did not apologize for their Louisiana spill until late in the game, their inaction was preceived as arrogance.

3.     Take charge in finding the solution. When threat becomes imminent, consumers need to know that “the big faceless corporations” care. We often believe that Corporation don’t have a soul. Corporations are run by people. And those people need to show they care. So develop the strategy that allows moviegoers safety and does not give into terrorist threats.

Sony has the opportunity to be  the victim or the hero. And their next actions will define which is it.

Teresa de Grosbois is a 3-time bestselling author who speaks across the globe on the topics of influence and business.  Visit Teresa’s website at www.WildfireWS.com.

 

 

 

 

Let’s talk turkey

December 15, 2014 3 Comments

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OK, let’s talk turkey.

It’s that joyous time of year again when we have to remind ourselves the true spirit of the season.  You already know, it is not found in rushing around to events or running up our credit card bills. It is found in the small moments of connecting with those we love in some special way.

The same holds true for your business relationships. If you’re holiday card writing or event throwing is starting to feel like a burden than you’re on the wrong track.  If there’s no heart in it for you, the message you are hoping to convey will be lost on the other end.  If your inner voice is not saying the same thing as the factory-scrolled message on that card you just posted, then there’s an authenticity break that will be transparent to the receiver.

Will they care? Likely not. We’re all used to receiving a stack of greeting cards with hasty signatures from our suppliers and business partners. But is that really what you want to achieve?

Here’s three strategies you can try to remove the automation and put back the relationship into Christmas

  1. If you’re buying gifts for key business relationships, make it an experience. A basket that makes up a fun party, or movie passes to take their kids are examples of things they’ll remember you for.

  2. Take a funny photo and email or text it out to your friends to make them laugh
  3. Leave a voice message for them to tell them how much you appreciate them and are grateful for them.

Looking for Miracles in 2015

December 12, 2014 Leave a Comment

Hi Everyone,

Do you believe that miracles really happen?

Would you like to put the possibility to the test?

First decide how you would like your miracle to show-up….

– Have you experienced some success and happiness, but there’s still an emptiness that you long to fill?

– Do you feel tired and overwhelmed and don’t know how to get your life “in the flow” or your mojo back?

– Do you desire deeply fulfilling relationships and can’t understand why they elude you?

– Would you love to have that one special heart-and-soul-mate?

– Are you frustrated that you’re working hard and not making the money you want — or the impact on the world?

I absolutely know that it’s time for you to be free of these struggles and that your miracles are within your reach. . .

And I know just the people who can show you how to make miracles a daily reality.

My dear friends, best-selling authors and extraordinary transformational speakers Marci Shimoff and Debra Poneman
have created miraculous lives for themselves and are two of the most compelling teachers I know.

Marci has spent over 120 weeks at the top of the NY Times best-seller list, and is one of the featured teachers in the
hit movie phenomenon, The Secret — and Debra was Marci’s first mentor!!

Together they will be presenting a powerful FREE online seminar titled:

“The 3 Secrets to Living a Life Filled with Miracles”

I recommend that you to decide in advance what miracles you’d like to manifest
because during this LIVE online seminar, they’ll tell you exactly how to create them.

This is an event you don’t want to miss. Click here for more info:

Yes, I want to learn The 3 Secrets to Living a Life Filled with Miracles!

For over 30 years, both Marci and Debra have been sharing with people all over the world the
knowledge and tools to create powerful daily miracles.

And they want to share their secrets with you – some of which they’ll be revealing for the first time.

These 3 Secrets are not the usual talking points about the Law of Attraction. What Marci and Debra
have to say is so powerful that no matter what is going on in your life or how insurmountable your
circumstances may seem, once you implement what they teach, your life will be filled with daily miracles.

In fact, Marci is going to tell you what she didn’t tell you in The Secret about how to
manifest what you want in your life…

Please reserve me a spot on this online seminar!

If you can’t listen live, go ahead and register and they’ll gladly send you the recording once the seminar is completed.

One of the things I’m most excited about is that they’ll be telling some of the amazing stories of miracles that
have taken place in the lives of their students as well as how they created their own miraculous lives
(they’ll even tell the stories of their own struggles and their individual “dark night of the soul” experience).

They’ll also be sharing:

– The #1 reason why your dreams seem to always be just outside your reach

– What you’re doing that’s blocking miracles from showing up and how to stop doing it

– Why the way you’re using the power of intention might actually be creating more pain and struggle in your life

– How to begin to experience true self-love

– And much more…

You’ll receive so many strategies and tools (at absolutely no charge to you)
and once you begin to use themyou will experience an immediate shift.

This FREE event will fill to capacity so reserve your space now.

Take me to the registration page for all the details!

To miracles for us all,

Teresa

P.S. If you’ve ever thought or said, “I need a miracle,” tune in and Marci and Debra
will show you that with the right knowledge and tools it will be easier than you think
to create not just one miracle but real miracles every day of your life.

P.S.S. Even if you can’t listen live, register and they’ll happily send you the recording after the event is over.

Please click here to register
miracles 2015