Archives for March 2014

No turning back – Double black.

March 29, 2014 1 Comment

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It’s last Thursday and I’m standing at the top of one of the best down-hill ski mountains in the world – Lake Louise, in the heart of the Canadian Rocky Mountains.  Being a Rocky Mountain girl, I’m always intrigued by what the distinction of double black means to people.  The Double Black Diamond is the warning sign they post on the toughest runs.  Only the most seasoned, or perhaps the craziest skiers would dare attempt. People put their kids in ski school at  age 3 so they’ll one day be fearless enough to ski  double blacks.  My kids have skied them since they were 8.

I ask Cara, my ski instructor, what the double black means to her. Cara has dedicated her life to skiing: she works two jobs so she can afford to live in Banff and spend her days skiing. What she says  goes “Ka-chunk” for me.

“You’re probably dropping over a ledge onto the run and once you’re on it there’s only one thing to do.”

She pauses and her face takes on a look of reflection.

“Ski the run.”

She’s looking off across the mountains. The view here is spectacular in the crisp wind. Though I’m grateful the blizzard is reducing the visibility.  I’m having trouble with my nerve on this mountain.

“It’s all about choosing to have no choice.” I can see she’s thinking about all the black diamonds she’s skied.

“You can only react to what the hill throws at you in the moment. You’re just skiing. There might be rocks or trees and the drop is massive, but you’re just taking what’s coming at you in any moment. There’s not stopping, no second guessing, no way off the mountain. Your only choice is to ski.”

I can see the metaphor this is for life. The truly great moments come from committing to something so deeply that there’s no choice but to move forward. To put your whole life on the line and be all in.

To truly be a successful entrepreneur  you need this same attitude. In business, when you fully commit, magic happens. There’s is only one choice. Move forward, risk it all and create greatness.

Today’s tip? Find your double black diamond. Something so worth doing that you have only one choice to commit to it fully.

Magic awaits.

 

 

Her fingers glued to the book…

March 23, 2014 Leave a Comment

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When’s the last time you stayed up all night reading a book?

There is a fine line between a good book and book that’s so compelling you can’t put it down. But across that line is the difference between a simple bestseller and a #1 New York Times bestseller, the difference between a flash in the pan and a book that becomes a classic.

Notice one thing.  It’s subtle but look for it and you’ll see it. A much higher percentage of New York Times bestselling books are written in the present tense than you’ll find in regular books.  Check out the Hunger Games and many of the Seuss books if you want some examples. The present in more compelling. It’s uncomfortable, unlike it’s weak cousin, the past. The past is viewed from a great distance. It’s safe. It’s far away. We know our hero survives when they are telling the story from memory.

The present is right here, right now. It’s not safe it’s uncomfortable.  You can’t stop because you have no idea what might happen in the next moment.

Practice writing in the present tense. Then go back and edit your work and take out any extra words. You’ll find it so compelling even you, the author, can’t put it down.

How to Get Your Money Handled

March 13, 2014 Leave a Comment

Lisa-Mininni

Article by: Lisa Mininni
How to Get Your Money Handled

The Small Business Administration estimates that about 600,000 new small businesses are launched each year. Yet, two-thirds will only survive two years, 44 percent survive four years, and 31 percent survive at least seven years. 

What’s the bottom line on the high rate of failure? At the top of the list – poor cash management contributes to these failures.

Cash flow is like the lifeline to the heart of the business. Without cash, you delay your ability to grow your business and getting your talents and gifts into the hands of those customers who need it most.

In order to grow your business, you’ll need to have a positive cash flow; that is, more cash flowing into your business than leaving your business. It may seem like a no brainer that if you need more cash flow, you need to attract new customers or sell more services. For many, however, achieving a consistent positive cash flow is easier said than done.

So, it may be time to ask another question: “What am I missing?” There may be several systems missing that have a direct connection to cash flow, including:

1.       Accounting Systems
2.       Sales Systems
3.       Marketing Systems
4.       Lead Generation Systems

These systems are the very ones you need to: 

·         Track your money and create a plan to make informed business decisions.
·         Pre-qualify prospects and close on more sales without being pushy.
·         Acquire new customers or clients essential to grow your business.
·         Develop additional products or services to existing customers.

Remember, cash flow is like the lifeline to the heart of the business. Without cash, you delay your ability to grow your business.

Do you know what the biggest heartbreak of all is if you don’t get your money handled now? Those clients who will be denied your solution if you go out of business.

Mighty Mom and who’s your editor?

March 12, 2014 1 Comment

 

I chuckle every time she sendsScreen Shot 2014-01-23 at 3.54.45 PM my letters back edited. At 92 my mother is a dynamo. She loves to read and engages in happy debate on any topic, especially health or living a conscious spiritual life.

One of her passions is the spoken word. Mom will draft and re-draft a piece ’til it inspires and captivates. My passion for writing comes from her.

Whenever I hear my dear friend Jill Fischer use the phrase “Mighty Mom” I smile and think of my 92-year-old dynamo.  Mom taught me one simple tenet.

We create first in words.Craft words well, craft anything well.

Your editors are  your most powerful guides. They help you create powerfully. The best editor preserves your vision while showing you the most powerful way to get there.

To quote the cliche attributed to many men as early as Cicero, “If I had more time, I would have written less.”

But perhaps it is “If I had a better editor, I’d write less.”

Thanks Mom.