Archives for September 2011

The 3 “Abilities”

September 30, 2011 Leave a Comment

By Scott Schilling

You want success.  And you’d like it to be easier!  Have you really thought about what it takes?  You know…I mean to get there.  There are three key “abilities” that can and will get you there…faster, easier and with greater staying power.

Wondering how three things can make that much difference?  Would you like to know what they are?  More importantly, after you learn them, will you do something about it?

Let me share them with you one at a time.

The first “ability” you must have to be successful is Visibility.  In order for you, the product/service you offer or the cause you represent to be successful your target market and prospects must know you exist.  While this may sound simplistic…it is absolutely true!

You have to get your offering out in front of people.  The challenge today is that there is so much “noise” out in the marketplace it’s hard to be heard.  This is where you have to differentiate yourself from the field.  You must find a way to get your message heard above the rest with the quality to insure that prospects come to you for solutions to their needs, wants and desires.

The second “ability” you must demonstrate to be successful is Credibility.  You have to be a credible and reputable supplier of the desired solution.  The more credible you are the more business you stand to do because people naturally do business with those they know, like and trust.  And out of the three, trust is by far the most important.

Your credibility and integrity are paramount in the eyes of those looking to do business with you.  Sharing testimonials from satisfied customers and clients helps share your story of your commitment to the success of other through providing them the solutions they desired at a fair and equitable price.

And when you accomplish the first two “abilities”, the third “ability” and most critical to your long-term success can be realized.  The third “ability” is that of Profitability.

In order to stay in business, and continue to serve your market, prospects, customers and clients, you have to have a profitable thriving business or all the good intentions in the world will wither and go by the way side.  For you to help others you must first learn how to help yourself!

Personally, I use a number of different systems to help me with these three abilities.  One of quickest and easiest to use is video email (you can learn more at www.VideoPromotionsNow.com).

Why does it make such a difference you ask?  Simple…it assures my COMPLETE message gets through.  My prospects, customers and clients can listen to the words, hear the inflections and tone of my voice, and see the facial expressions and gestures to allow for greater quality in the communication process.

A number of other reasons video email is so powerful is it is more personal, quicker, people prefer to listen than read and potentially the biggest reason is that it differentiates my message from the multitudes.  Bottom line, it creates Visibility which adds to my Credibility which quickly leads to greater Profitability!

To learn about video email or any other of the business growth strategies you can employ, please feel free to drop me an email at Scott@ScottSchilling.com or visit www.ScottSchilling.com .

What’s the best piece of advice you’ve given in the past 24 hours?

September 18, 2011 Leave a Comment

 

Deborah Cooper-lall is not only a dentist, but she teaches the principles of good dentistry and is a leader in her field (www.iqdental.com). Sitting at a CAPS luncheon yesterday she asked me “I’d like to blog more, but how do you decide what you should blog about on any given day?

“That’s easy” I replied. “If I’m stumped when I sit down to blog, I just think about what the best advice I gave someone in the past 24 hours was.” Then I blog about that.

So I’m realizing this morning, that that’s the best piece of advice I’ve given anyone in the past 24 hours.

So what’s the best piece of advice you’ve given anyone in the past 24 hours? Would love to have you post it here and link back to your blog. Just for fun?

How are you landing? Are you crashing and burning?

September 16, 2011 Leave a Comment

Painting by Fiona Fox

Jane was doing an on-line campaign to sell a teleseminar program.  She worked hard to get partners to assist with mailings and was excited about how big the campaign was getting, especially given she was doing most of the work herself.  Come campaign week, Jane sent out pre-writen copy that her partners could send to their emails lists and social media contacts.  Then a few days later she send them a lengthy email telling them how they could sign up as affiliates and where to insert this info into the sales copy.

On campaign day, her worst frustrations started to come to pass.  The promised emails and posts were only coming in sporadically.  Many of the partners were not sending out as promised and Jane spent hours on the phone reminding and cajoling them to support her efforts.  Frustrated, she wondered why so many people had issues with being in integrity and supporting her as promised.

Let’s look a this from the partner’s perspective.  Have you ever had a friend ask you for help with moving, and when you show up on the scheduled Saturday you find them relaxing reading the paper, with nothing packed and a pile of dishes in the sink?  Jane asked extremely busy shakers and movers for a favour.  She then made it difficult for them to deliver by having them read lengthy instructions and find information in multiple places on multiple days.   Jane’s belief that they should deliver, regardless of how difficult she makes it for them, smacks of the entitled friend who packs nothing before the move and can’t understand why you won’t stick around all day to help her do her dishes.

When you’re asking for support, people have an unspoken expectation that you will make it as easy as possible for them to support you.   Otherwise you land with an energy of arrogance and entitlement.  So when ever you’re seeking support with word of mouth campaigns, make sure you view your requests for the perspective of your supporters.   If you haven’t made it extremely easy, your support will quickly drop away.

Cutting down trees with tweezers

September 14, 2011 Leave a Comment

 

Karl is an energy healer. He thinks social media is a waste of time, so his wife does his Facebook for him. She friends anyone in their local community who will friend back and tediously sets up events on Facebook, adding people to the events a few at a time. Karl shakes his head at this. Hours of work go into getting very few leads.

Like a lot of people Karl and his wife are not really getting the best use of social media. Most people don’t know how to really leverage it. Trying to sell what you do to your own followers is a lot like trying to cut down a tree with a pair of tweezers.  The effort is not worth it.

Word of mouth really goes exponential when other influential people in your same target market all start talking about you at the same time. So your social media isn’t nearly as effective at selling your own events as it is at enabling you to develop relationship with other influencers by using your social media to spread word of mouth about their work.

Here are five tips on using Facebook more effectively.

1. Focus on growing your friends and following in an intentional and targeted way. For example if you’re a holistic healer, look for people who are likely to be open to that. You might search for people with the words “yoga” or “alternative medicine” in their profiles.

2. Use your social media to send attention and energy to the work of other influential people who you legitimately respect and admire who share some level of common audience with you. This will help you get into conversation and relationship with those influencers.

3. Trust. This energy will come back to you. Once people know and like you, you can ask for help.

4. If you find setting up events in Facebook tedious, stop. Your status feed is the best source of gaining attention to things. Use it to link to somewhere people can get more information.

5. When you post things to your status, tag other people into the conversation using the @ symbol before their name. That brings the conversation up in their feed as well and will help create energy around the topic.

Have tips you want to add?   Leave a comment below and join the conversation.