Archives for April 2011

How a cute Facebook photo can hit the newspaper!

April 27, 2011 5 Comments

“What a cute facebook photo!”  I thought.

It was a picture of Charmaine Hammond and her dog Toby.  Char’s book, On Toby’s Terms, is about to be made into a major motion picture.  The book has caught on so well in early sales, I actually predict it will hit number one on New York Times by the end of May.  It’s caught on because Toby has become a hero dog to many.  It’s caught on because it’s a book about believing in what someone can become.

And here was a picture of Charmaine hugging Toby while sitting above Lassy’s star on the hollywood walk of fame.

“That should get printed in the Edmonton paper,” I thought.  I could see the great “Hometown hero dog goes hollywood” story unfolding.

Then I remembered what Shawne Duperon teaches in her Media Mastery Bootcamp.   “Eightly percent of what is covered in news has been pitched”.

It took me two minutes.   I googled the Edmonton Journal and sent an email to the weekend editor suggesting it would be a great story.  The next day Andrea Sands was on the phone interviewing me for the story of Charmaine and Toby.

Pitching stories is easy and fun.  And if you don’t have a story of your own to pitch, it’s a great way to build relationship with other influences.  Pitch a story about someone you love and admire and watch the ripples you create.  On Toby’s Terms is a book that will change the world.  It deserves to have more people hear about it.

The 5 Advantages of Being A Published Author

April 8, 2011 Leave a Comment

By Maribel Jimenez & Keith Leon

1. Credibility – By becoming a published author in an area that you are familiar with, you have now positioned yourself as an expert in your field. You’ve taken the time to provide valuable information on a topic that others’ could benefit from so you will be looked at as a resource.

Having credibility means you have gained belief by others in your subject area that can sometimes take years to build.

2. Respect – You are the one who actually DID write a book, instead of the one who said they were going to write a book and never did. You have now identified yourself as a doer instead of being a talker or a dreamer.

A level of respect is gained by doing something that others may have only dreamed of doing. As mentioned earlier in this book, only .01% of those who say they want to write a book, actually do it.

3. Clients – You will attract many more clients than ever before. Being an expert in your field opens up many more possibilities to get your name out there (such as being a guest on radio shows, TV, Webinars and teleseminars).

The quality of clients will be better because you have now positioned yourself as the expert, which also allows you to charge more for your services. Because you have positioned yourself as an expert, your clients will no longer be trying to get you to discount your valuable services.

With a book, your message gets into so many others hands than you could possibly try to talk to one at a time. Potential clients have an opportunity to get to know you, what you are about and whether they want to learn more from you all before they have ever even met you.

4. Raving Fans – There is nothing more satisfying than when you have someone in front of you sharing how your book touched their life, or you receive an email or letter from a raving fan of yours. Your book is going to help someone get to where they always wanted to be and they are going to be grateful to you.

5. Testimonials – Once you receive these stories from people whose life you helped change for the better, now you have testimonials for your website, articles, proposals, bio and for your next book. Anytime a person shares how you have helped them, you can ask them to put it in writing so that you can share their inspiring story with others. It’s a win/win/win for everyone.

To learn more about Maribel Jimenez & Keith Leon, Best-Selling Author’s programs, coaching, and tools to get your book out of your head and onto the page visit .

Why Charmaine Hammond will hit #1 on New York Times…

April 5, 2011 Leave a Comment
Charmaine Hammond with fellow author Jack Canfield

Charmaine Hammond with fellow author Jack Canfield

Eight years ago, Charmaine and Chris Hammond bought a dog. They soon discovered that Toby was not just any dog.  Toby was a 200-pound, good-hearted one-dog demolition crew of a Chesapeake Bay Retriever.

Toby was a notable dog.  He could cheer up the most depressed person with his enthusiasm; he could lock himself in the bathroom and break a toilet tank lid when frightened; he could show great patience when confronted with a challenge; he could re-distribute the entire contents of a closet throughout a house if left too long to pine over his missing owners.

In short, Toby was a huge lovable handful!

Charmaine’s book “On Toby’s Terms” is a “can’t put it down, I laughed, I cried, I stayed up way to late reading it with the kids” kind of book.

But the quality of the book is not the reason I know it will hit #1 on New York Times.   It’s not even the fact that the book is being made into a major motion picture.  It’s Charmaine herself that is the reason I know, without doubt, that this book will hit #1.

Going pandemic and spreading what you do globally, is like starting a wildfire.  To start a wildfire you need three things, spark, fuel and wind.

Spark is your really great idea – that miracle you create in the world.  Charmaine’s spark is so massive it could light a fire in a rainstorm.  Charmaine is belief.  She believes in others so strongly that they can only succeed. Charmaine has dedicated her life to teaching this principle around the world.

Ask yourself – how different would the world be if everyone believed they could make a difference?  Charmaine has a big spark!

The fuel of the wildfire is the level of passion you put into what you do.   Strong passion, strong fuel, burns bright!  Think Mother Teresa, think Marin Luther King, think Charmaine Hammond!  Put Charmaine in front of any audience and you’ll see transformation. It’s no surprise that she could take a challenging dog and have him become one of the most famous volunteer dogs in Western Canada.

Finally, the wind in the wildfire is the influential people that talk about and spread your idea.  As influencers and connectors move your idea to other influencers and connectors, a pandemic wildfire spreads.

Charmaine Hammond is a founding member of the Evolutionary Business Council – an organization of influential thought-leaders dedicated to changing the world.  Charmaine has so generously supported other members of this council, that when she asked at a retreat for support in promoting her book, every single member of the room said “hell yes!”  In seconds Charmaine had a campaign around On Toby’s Terms that would have taken most influencers months to put together.

Want to have a first hand experience of a wildfire that will change the world?  Throw you support behind Charmaine Hammond.  When you watch the movie win the academy award for best picture, you’ll know the miracle you helped create!

Check out Toby’s Website!