Archives for October 2010

Why the movie “King of Kong” can help you make more profit

October 31, 2010 98 Comments
If you’re old enough to remember the first generation of video games you’ll know that Donkey Kong was once considered the hardest game on the planet. Most of us never made it past level 3 of the 22 levels.
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So when the movie “King of Kong” was recommended to me, it was tempting to take a pass. I may have once been a video game addict, but how exciting can a movie about Donkey Kong be?
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Rent the movie. It’s worth watching.
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Steve Wiebe is all of us. He’s a school teacher, who happens to be really good at something – playing Donkey Kong. He figures out how to smash the world record for Donkey Kong. Existing outside the gaming world, where cheating is rife, Steve’s struggle to be recognized is compelling.
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This documentary-styled film has you fall in love with Steve, not because he makes such a great hero, but specifically because he doesn’t. He’s an ordinary guy who sometimes neglects his kids to play video games.
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You’ll cry. You’ll cheer.
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Before you watch it, here’s the main takeaway to bring to your business, your book, your charity, your project:
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Emotion sells.
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“So what!” you say. “Everyone knows that!”
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Yes, and still very few people LIVE it.
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Think of the last time a telemarketer phoned you: dead voice, no enthusiasm. You couldn’t wait to get off the phone. Think of the last time someone had a wrong number but you just couldn’t help but chat for 5 minutes because they were so nice.
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Now, think of the last time you tried to convince someone of something you were unsure of or not particularly passionate about. (Feel free to have the light bulb go on at this point…)
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If you’re not fully passionate about what you’re doing, you’re doing the wrong thing or you’re doing it the wrong way. For no other reason than if your emotions are wrong, you’ll seldom convince anyone of anything.
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Go rent the movie. You’ll love it.

Using Gratitude and Food to Grow Your Business

October 30, 2010 1 Comment
It’s  Thanksgiving in the US in a few weeks.  And regardless of whether you’re  reading this in Canada (and wondering why I mention it with  Thanksgiving  long past) or in the US (and visions of turkey stuffing just came into your  head), you should as a business care about this fact.
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Thanksgiving  is about gratitude.  So it’s the perfect time for solidifying  business relationships.  One thing Shawne Duperon (check out  http://www.ShawneTV.com)  teaches is the power of using food to solidify the most important relationships  in your life and business.
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Shawne is one of the worlds  leading authorities on how to generate a real and lasting relationship with  media. When Shawne and I first met at an event, we instantly  connected.  I had seen one of her articles about using food as a  fun way to solidify a friendship, so the next week, I found an on-line cheese  store and couriered her some Colby Jack cheese.
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Those of  you who’ve heard Shawne speak know that she tells a very touching story of an  early care-giver who used to treat her to Colby Jack.  Even before  the cheese arrived, a parcel from Shawne showed up at my door with hot chocolate and cookie mixes to bake with my  daughters.
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We called each other and had a great laugh and  have been best of friends ever since.  Shawne’s mentorship and  friendship is one of the main reasons I am now a best-selling  author.
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So here are  some fun things you can do to solidify your relationship capital this US  Thanksgiving.
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– Who are your  most important US contacts right now (suppliers, clients, people who could help  promote your business through word of mouth)?
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– Send the top  three a quick Thanksgiving card or parcel with some food (e.g. a piece of  chocolate) and let them know you’re grateful to them.

This blog has moved to a more permanent Location!

October 30, 2010 Leave a Comment

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Teresa is a relationship marketing expert specializing in word of mouth and gossip. To learn how to take local word of mouth to epidemic levels, please join this conversation.

You can also visit Teresa de Grosbois’ Website at www.WildfireWS.com

Camille has trouble closing sales – are you making this mistake?

October 30, 2010 2 Comments

Camille is an Energy Healer.  She loves healing other people from their emotional and physical pain.  She worries that people can’t afford her service though, so she likes to “check in” with them on their financial situation before offering them treatment.   The reality is that few people pay her and as a result she works a part time job to make due until the healing work takes off.

If you look at this situation from the outside you can probably see what’s stopping Camille from making sales.  Her thought that people can’t afford what she offers is creating an emotional energy that others are reading and responding to at some level – conscious or unconscious.

Want to close more sales?  Tell yourself every day that people enjoy paying you fairly for the value you bring to their lives and watch how others respond to you differently!